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1 marketing mix
марк. комплекс маркетингу; маркетинговий комплекс; формула маркетингукомбінація чотирьох змінних факторів (variables), покладених в основу стратегії підприємства з метою задоволення споживачів (consumer) на цільовому ринку; ♦ комплекс маркетингу складається з продукту (product), ціни (price), просування (promotion) та розповсюдження (place) — факторів, які часто називають «чотири принципи маркетингу» (four principles of marketing) або «чотири р» маркетингу (four Ps)═════════□═════════to develop a marketing mix розробляти/розробити маркетинговий комплекс; to introduce a marketing mix запроваджувати/запровадити маркетинговий комплексmarketing mix:: four Ps:: promotional quadrangle:: four principles of marketing; marketing mix ‡ A. four principles of marketing (386)* * *маркетинговий комплекс; структура маркетингу
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