Перевод: с английского на украинский

с украинского на английский

to introduce a marketing mix

  • 1 marketing mix

    марк. комплекс маркетингу; маркетинговий комплекс; формула маркетингу
    комбінація чотирьох змінних факторів (variables), покладених в основу стратегії підприємства з метою задоволення споживачів (consumer) на цільовому ринку; ♦ комплекс маркетингу складається з продукту (product), ціни (price), просування (promotion) та розповсюдження (place) — факторів, які часто називають «чотири принципи маркетингу» (four principles of marketing) або «чотири р» маркетингу (four Ps)
    ═════════□═════════
    to develop a marketing mix розробляти/розробити маркетинговий комплекс; to introduce a marketing mix запроваджувати/запровадити маркетинговий комплекс
    marketing mix:: four Ps:: promotional quadrangle:: four principles of marketing; marketing mix ‡ A. four principles of marketing (386)
    * * *
    маркетинговий комплекс; структура маркетингу

    The English-Ukrainian Dictionary > marketing mix

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